Social Media Management
Sports bar area of Over Under.
Overview
Over Under is a dual-room cocktail lounge and sports bar on San Antonio’s near Southside. Opening in April 2026, the space has a loyal local following and a personality all its own.
Skills Applied
Social media management — Instagram, TikTok, and Facebook
Content creation — reels, graphics, and captions
Platform setup and launch
Seasonal menu design
Event flyer and gift certificate design
Project Context & Strategy
Over Under has a distinct energy and a community that genuinely loves the space. My goal has been to reflect that online in a way that feels authentic rather than promotional. I manage their Instagram and helped launch their TikTok and Facebook presence, and the work extends well beyond posting — seasonal menus, event flyers, and gift certificates are all part of the relationship. I visit at least three times a month to stay close to what is actually happening at the bar, because the best content comes from being present, not just being scheduled.