Brain-Based PT
Digital Mockup of Brain-Based PT’s website homepage.
Overview
In partnership with Metzgar Media, I rebranded Brain-Based PT, an outpatient therapy clinic dedicated to promoting well-being through a blend of science, movement, and compassion. The project began with brand guidelines and evolved into designing a patient-centered homepage that reflected the clinic’s mission of hope and real-life progress.
Services Applied
Branding & Strategy
Website Design
Project Story
Brain-Based PT’s mission is all about care, progress, and hope—so their rebrand needed to balance professionalism with genuine compassion. I began by creating a refreshed visual identity, including a single-page brand guide that outlined color, typography, and messaging. The goal was clarity: a system that communicated science-backed therapy in a way that still felt approachable and supportive for patients.
Once the brand foundation was in place, I shifted focus to the website. The homepage was designed with empathy at the forefront—simple navigation, easy-to-read copy, and a nurturing tone. Rather than overwhelm visitors with medical language, the site gently introduces services and guides patients through the next steps in their care journey. The end result is a cohesive brand and online presence that feels trustworthy, supportive, and true to Brain-Based PT’s mission of real-life progress.
Digital Mockup of Brain-Based PT’s Brand Guidelines.