Branding & Visual Identity
Branding That Helps You Show Up with Clarity & Confidence
Your brand is often the first way people experience your work, and it should feel like an honest reflection of who you are, not a costume you put on for visibility. My role is to help you translate your values, personality, and purpose into a visual identity that feels grounded, flexible, and true to you.
If your brand feels scattered, outdated, or like it no longer fits, we can change that. Not louder. Not trendier. Just more aligned.
A Supportive, Human-centered Approach
I know firsthand how vulnerable it can feel to put your work, and yourself, out into the world. I’ve worked with small business owners, nonprofits, and creatives who care deeply about what they do but don’t want to feel salesy, performative, or boxed in by “marketing rules.”
This process is designed to feel collaborative, thoughtful, and steady, not rushed or overwhelming.
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Before anything visual happens, we get clear on the heart of your brand. We’ll talk through your goals, values, audience, and how you want people to feel when they interact with your work. This step ensures your visual identity isn’t just aesthetic, it’s grounded in intention and long-term use.
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I’ll create a cohesive visual system that reflects who you are now and leaves room to grow. This typically includes a primary logo, supporting marks, color palette, and typography, all designed to feel aligned, flexible, and easy to apply across platforms.
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You’ll receive clear, approachable guidelines so you’re not second-guessing every design decision. These help maintain consistency across your website, social media, print materials, and future projects, even if you’re creating things on your own.
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This is not a one-and-done process. You’ll have space to give feedback, ask questions, and refine the work together. My goal is for you to feel confident, heard, and genuinely excited about the final result.
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At the end of the project, you’ll receive organized, ready-to-use files along with guidance on how to use them. I want you to walk away feeling supported, not overwhelmed, and fully equipped to show up consistently.
Featured Work
This work reflects thoughtful collaboration, strategic design, and visual identities made to evolve alongside the people using them.
Recommended Budget (And What It Supports)
Branding & Visual Identity projects typically begin at $1,500+, depending on scope, strategy needs, and deliverables. Timelines vary, but most projects take 4–6 weeks from discovery to delivery.
I understand that branding is an investment — not just financially, but in clarity, confidence, and how you show up for your audience. My goal is to create a visual foundation that feels supportive, intentional, and built to grow with you.
Extras We Can Add
FAQs
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Not at all. Many clients come in with ideas, feelings, or partial clarity — we shape the rest together.
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No. Branding is just as valuable for businesses evolving, pivoting, or growing into a new season.
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Yes — a strong visual identity makes all future content creation easier and more cohesive.
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Not at all. Most of my branding and web projects are completed entirely online. From discovery and strategy to design and delivery, everything can be handled virtually with clear communication and intentional touchpoints along the way.