Blooming with Birdie
Overview
In partnership with Koasis Media, I led creative support and art direction for Blooming with Birdie, a nature-based edutainment company with a mission to engage all five senses through learning. Their vision required developing multimedia products and then building the print and digital marketing to launch them.
Over the course of a 2-year partnership, I helped shape the creative foundation of the brand, resulting in:
6 full-scale product launches
180+ minutes of edited, motion-graphic–embedded video
70+ custom-designed PDF pages for digital booklets
Services Applied
Social Media Graphics & Strategy
Project Management
Photography / Content Creation
Print & Digital Marketing
Merchandising & Product Development
Branding & Strategy
Project Story
What began as simple video support for Blooming with Birdie’s first launch, Caterpillar Condos, grew into a two-year creative partnership that touched nearly every aspect of the brand. I had the opportunity to lead a creative team and spearhead art direction and product development across graphic and motion design, video directing and editing, sound design, set design, UI/UX, and brand strategy.
The greatest challenge was balancing multiple large-scale product developments at once—each designed not only for launch but also for immediate use in immersive workshops and classes. In short, deadlines were tight and precision was essential.
This collaboration truly embodied the phrase “labor of love.” Every piece—whether video, booklet, or product design—was created with care, detail, and purpose. I’m proud of the work accomplished and, if I could do it all again, I’d only wish for a bigger team to share the joy (and the workload!).
Christie Kaye setting up Blooming with Birdie’s merchandising booth. Photo by Koasis Media.